Digital Marketing Strategy Development
- Audience Definition
- Brand Positioning
- Competitor Analysis
- Target Channels
- KPI's & Measurements
Talk to a Digital Strategist!
Digital Go-To-Market Strategy
Digital strategy is the foundation of your digital presence, without a strategy you wont be able to allocate your investments, resources and efforts. A good strategy will make your business objectives attainable and achievable. Our process of strategy development is robust and results driven, it will elaborate in clear view your opportunity size along with the competition, challenges, market saturation,..etc.
Market Research
We analyse in-depth market trends, opportunity size, competition,..etc. We ensure that we fully grasp the in-market challenges.
Brand Positioning
We anchor your digital brand positioning and align with your marketing strategy, we empower your unique value proposition, brand identity and key messages.
Channels Strategy
We develop digital channels penetration strategies and adopt results driven tactics. We aim to maximise exposure to your target audience.
Digital Advertising
We tailor a media plan aiming to disrupt your target market, Giving your business the boost it needs to achieve the maximum visibility possible for launch a phase.
Launch Plan
We provide you with a launch plan, clear roadmaps and instructions for each digital channel. We stay with you until your launch is a guaranteed success.
Digital Marketing Strategy Scope
Digital Marketing Strategy is one of the most important building blocks in your business. It is of high necessity to launch your digital activation with a profoundly well thought strategy in place. At Geneve Webstudio, our model of developing strategies is unique, we overview the market trends and as much as we can we back our tactics with research, insights and facts. Our goal is to make your business thrive over the competition and be right on target across digital channels.
1. Goals & Objectives
We help you with identifying your primary goals wether they are increasing awareness, driving conversions, ..etc. and set S.M.A.R.T digital objectives.
2. Audience Definition
We define your target audience, research in-depth their demographics, psychographic, engagement behaviours, patterns and insights. We segment and create personas.
3. Competitor Analysis
We give you a wide landscape of your competitors and their on-going activities across digital channels. We help you avoid saturation and hard market entires.
5. Target Channels
By targeting the right channels we lock your brand positioning. We advise you with the channels that are worth your investment and prioritisation.
4. Content Marketing
We develop a full content strategy including content calendars, schedules and content formats (Blogs, posts, infographics, press releases,..etc.).
6. Paid Advertising
We develop your paid advertising strategy for search, display, video, social and influencer marketing along with clear guidelines for deployment.
7. Tools & Tech
As tech savvies we will advise you with the best tools, platforms and integrations to adopt in your business (Automation, Analytics, SEO, Social..etc.).
8. KPI's
We define the KPIs to measure your digital marketing performance and all the reporting standards to track you progress over time.
Digital Strategy Development Timeline
Digital Marketing Strategy is a crucial piece of work before going digital, usually initial workshop, business objectives alignment and market research are the most time consuming phases but they are a necessity for a guaranteed success. Moving along the phases of the strategy development we ensure you in a reasonable timely manner you will be launching with a robust Digital Strategy in place.
*Within 4-6 weeks we can develop a Digital Strategy tailored to your business .
Book a Meeting - Meet with a Social Media Expert!
- Digital Strategy Scope
- Digital Strategy Timeline
- Digital Strategy Cost Estimates
- Digital Campaign Workshop
- Go to Market Roadmap
We’d love to hear from you. We’re a passionate and curious people. It’s in our nature.
