Job Title: Paid Search (SEM) Senior Consultant
Location: Remote
Job Type: Freelance / Contract
Compensation: Competitive hourly/project-based rates
About Us
Geneva Webstudio is a Swiss-based digital marketing agency passionate about helping brands excel in the competitive online landscape. We specialize in developing data-driven strategies that deliver measurable results across paid search, social media, and more.
Our team collaborates with clients from various industries, combining creativity and technical expertise to craft impactful digital marketing campaigns.
Job Overview
We are seeking an experienced and results-oriented Paid Search (SEM) Senior Consultant to join our growing team on a freelance basis. This is a great opportunity for a seasoned professional with extensive experience in paid search advertising, campaign optimization, and analytics to contribute to our clients’ digital growth.
As a Senior Consultant, you will play a pivotal role in designing and executing high-performing paid search campaigns, driving ROI, and ensuring client satisfaction.
Key Responsibilities
- Campaign Strategy and Setup: Develop comprehensive paid search strategies tailored to client objectives, including audience targeting, keyword selection, and budget allocation.
- Campaign Management: Build, launch, and optimize campaigns across platforms like Google Ads, Microsoft Advertising, and other PPC networks.
- Performance Analysis: Monitor campaign performance using analytics tools, identify areas for improvement, and implement actionable recommendations.
- A/B Testing: Design and execute A/B tests for ad creatives, landing pages, and targeting strategies to enhance campaign performance.
- Competitor Analysis: Conduct thorough competitive research and trend analysis to stay ahead in the ever-changing SEM landscape.
- Collaboration: Work closely with clients and internal teams to align paid search efforts with overall marketing objectives.
- Reporting: Provide detailed performance reports with insights and actionable recommendations to clients on a regular basis.
- Innovation: Stay up to date on industry trends, platform updates, and emerging technologies to continuously improve campaign strategies.
Requirements
- Experience: A minimum of 5 years of experience managing and optimizing paid search campaigns.
- Platform Expertise: Proficiency in Google Ads, Microsoft Advertising, and tools like Google Analytics, Tag Manager, and Data Studio.
- Analytical Skills: Strong ability to analyze data, interpret performance metrics, and make data-driven decisions.
- Certifications: Google Ads Certification or equivalent is highly desirable.
- Attention to Detail: Exceptional organizational and multitasking skills to manage multiple clients and campaigns simultaneously.
- Communication: Excellent written and verbal communication skills for client interactions and report presentations.
- Flexibility: Comfortable working in a fast-paced, deadline-driven remote environment.
Why Join Us?
- Work with a diverse portfolio of clients and industries.
- Enjoy flexible remote work arrangements and a supportive, collaborative team culture.
- Gain opportunities for professional growth and exposure to cutting-edge digital marketing practices.
- Competitive compensation with potential for long-term partnerships.
How to Apply
If this opportunity excites you, please send us:
- Your updated resume.
- A brief cover letter detailing your experience with paid search and why you’re a fit for this role.
- Case studies or examples of successful campaigns you’ve managed.
- Your hourly or project-based rate expectations.
Application Deadline: 15.12.2024
Let’s work together to drive exceptional results for our clients!
Geneva Webstudio is an equal opportunity employer.
